Metaverse: What awaits us in the future?. The next 5-10 years will be very exciting and this future will be created by all of us. Of course, Meta is not the only company that offers the Metaverse experience and works in this field, and there will not be a single Metaverse, but with the products we develop at Reality Labs, we will see that Meta is an indispensable part of the Metaverse ecosystem. The Metaverse vision is evident in the investments we have made over the years in communities, digital content creators, e-commerce, AR-VR technologies and Oculus.
While we will see the Metaverse being built in the coming years, we will also see AR and VR technologies become more democratized, their production becomes easier, and their consumption spreads to wider audiences.
The first step, the first building block on the road to the Metaverse is AR. According to the “Emerging Trends” research conducted by Facebook IQ, 1.2 million AR Filters were designed on our platforms by September 2020 and this number is increasing day by day. Developments in Spark AR in this field enable us to design more creative, more innovative AR Filters.
For example; Now the Instagram camera can detect our hands and body, and with this detection it is possible to create different interactions. Today, with Target Tracking AR technology on platforms, we can activate an AR Filter from a defined object in the physical world. For example, this object could be a product or a poster. Again, with location-based AR Filters, we can design the AR experience within a certain physical area, in a way that works with that area and allows people to see each other’s interactions. We also announced that we are testing the Spark AR GO beta version this year.
Spark AR GO application will enable anyone to easily design AR Filters from their mobile device and publish them on our platforms. Understanding AR technology, being able to use it and producing work here allows you to take a solid step on the road to Metaverse today. Virtual environments consist of three-dimensional visuals at different levels of reality and different qualities. You can easily step into this world with augmented reality technology. That’s why we recommend that you produce AR Filters, make them a part of your campaigns and projects, learn by measuring them, and consider investing more in this field in terms of both business production and talent acquisition.
Another step is to collaborate and work closely with digital content producers, which we will also see in Metaverse. NFT producing artists, AR Filter developers, opinion leaders in the virtual or physical world and more are “digital content producers” for us. Understanding them and working with them is again extremely important on the road to the Metaverse.
To prepare for tomorrow’s Metaverse, it is critical that you establish your brand’s digital presence and experience through 2D applications today. While transferring the physical brand and shopping experience to the digital environment, you can also better understand the trade routes and shopping habits on our platforms.
Of course, understanding VR experiences and creating or integrating into VR projects will also give you a greater understanding of the Metaverse universe. Offering digital products and services that will complement your brand and offering virtual versions of your physical products are also steps you can take. In short, we must take firm steps towards the Metaverse by using today’s technologies and powers.
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