Apple began to design its metaverse to take on rival Meta. This online environment will be the first to accompany the company’s own virtual universe. Apple also plans to bundle a ton of exclusive content, including productivity apps, into this virtual universe. Rumors and leaks about Apple’s first mixed reality headset are still very mixed. Bloomberg editor Mark Gurman gave many details about the development of the project in his newsletter on Sunday.
According to the journalist’s analysis of “Apple job offers published in recent months” and “changes in the special team”, the Cupertino company is preparing to establish its own virtual universe. Sources say that the new technology will be accompanied first by a special headset and then by a special augmented reality (AR) device.
In a job posting for the TDG department, the company describes “App Intents to help design and implement solutions to uncover deep system intelligence, enable new tools, and streamline user interactions from application data models used by various system services such as Shortcuts, Siri, Search, and more.” “We are looking for a software engineer to work on the system.” included his statements.
The company is also working on a video service that will be released along with its hybrid headset. Thanks to this service, it will be possible to watch 3D content on the device. Apple will work with a number of well-known names, such as filmmaker Jon Favreau, to produce these videos. Movie stars are already being employed by the company to create world-class experiences. Let’s not forget that Apple could also profit from NextVR’s experience. The company, which was purchased for 100 million dollars in 2020, specializes in broadcasting sports events and concerts with virtual reality.
In addition to this entertainment material, Apple is also working on virtual and AR-focused development tools. According to Bloomberg, the company is designing an operating system called realityOS for special devices. The new operating system will include virtual and AR tools such as Messages, Maps or FaceTime. The factor that will organize and hold together this complex ecosystem will be Siri. Stay tuned to be informed about the developments.
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