Virtual reality and augmented reality are seen as the marketing trends of the future.. While marketing activities with virtual and augmented reality glasses are increasing day by day, agencies and brands that can catch this trend will be a few steps ahead of the competition.
The world of technology, an inseparable partner of the marketing industry, opens its doors to brand new developments every day. In parallel with the increase in social media use in the last 10 years, technology companies worth more than a trillion dollars are transferring billions of dollars of resources to their R&D departments; Products obtained with the latest technology are thus released to the market faster and more effectively. Virtual reality and augmented reality glasses, which have taken the world by storm and will closely affect many business lines from retail to fashion, from tourism to automotive, are one of them…
These glasses, which were previously released as prototypes, created a huge market with the emergence and spread of the Metaverse world, including technology giants such as Google, META, Apple, Sony, Samsung, TCL, as well as automotive manufacturers such as BMW, Skoda, Honda and Toyota.
Virtual and augmented reality glasses, whose prices start from $ 150 and go up to $ 2,000 depending on their features, will become indispensable accessories of business, education and social life in the near future. Of course, the shopping and marketing industry will also get its share from this. Digital Exchange’s expert technology team has made important warnings to brands about the impact of virtual and augmented reality glasses, which have already gained a large place in the marketing field, on marketing.
Metaverse will grow very soon
Stating that the technologies in the R&D centers of the companies that manage social media have entered the field of marketing in a very short time, Digital Exchange’s technology team said, “Today, Facebook, YouTube, Instagram, Twitter, WhatsApp, Twitch, LinkedIn, TikTok, Snapchat, where 4.5 billion people are members, and all other applications are the largest shopping mall in the world.
Now everyone is an Influencer and does or wants to do their own marketing. Whatever technology the companies that hold this membership power present to the world, that technology immediately becomes fashionable. Influencer marketing has made significant progress in 10 years and continues to make progress every second. We will be living with the Metaverse for the foreseeable future. Because social media companies, especially META, have made significant investments in this field,” he said.
How will the marketing industry change?
Noting that the use of virtual reality (VR) and augmented reality (AR) glasses will increase as Metaverse becomes more widespread, the Digital Exchange technology team gave the following information: “First of all, retail companies that have stores in Metaverse and want to sell here, then financial organizations, followed by the education and entertainment industry, will also carry out their marketing activities from this area. Therefore, the aim of the technology giants who are competing to produce VR and AR glasses today is to sell these glasses to their potential customers. As glasses increase, marketing in the AR and VR field will also increase. The marketing industry will change with Metaverse.
— Products will look like they are alive.
— Touch sensation will be created with glove technology in addition to new glasses technologies.
— Cosmetics and ready-to-wear industry will have Influencers hold Metaverse fashion shows.
These developments will be indispensable for Influencer marketing in Metaverse and will increase the experience and make a significant contribution to the sales of products.
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