Tag: dakota johnson
The first official trailer for Fifty Shades Darker has been viewed online 114 million times in the past 24 hours, according to Universal.
The spot debuted on Sep. 14 at 8 a.m. PT, and racked up its multimillion view count across all digital platforms — YouTube, Facebook, Instagram etc. Within the first hour of the trailer’s debut, the trailer received more than 2.5 million views on Fifty Shades domestic Facebook page alone.
Darker was viewed 39.4 million times in North America but the majority of online views came from over 32 international markets like the U.K., Mexico and France, where the spot received 74.6 million official views.
Previously the highest performing full-length trailer was the preview for Star Wars: The Force Awakens, which racked up 112 million views online in 24 hours.
The Force Awakens broke the record set by its own teaser trailer, the second to debut for the movie, which screened in April 2015 at Star Wars Celebration and amassed 88 million views in the first 24 hours.
Darker will see the return of Jamie Dornan and Dakota Johnson as Christian Grey and Anastasia Steele in the adaptation of the second installment in E.L. James’ best-selling book series. The first film in the series, Fifty Shades of Grey, grossed over $571 million at the global box office.
Dakota Johnson hopes the success of Fifty Shades of Grey will lead to a long-lasting and meaningful career in film.
The 26-year-old “Fity Shades of Grey” star discussed her future in the movie industry in the May issue of Interview magazine, admitting she’s still finding her way despite the popularity of Fifty Shades.
“I still feel like I don’t know what I’m doing,” Johnson confessed. “Like, I’m unsure of what my life will be like. I mean, I have such an obsession with making movies that I probably will always do that.”
“But sometimes my life can feel so suffocating, and then it can feel so massive, like I don’t have a handle on it all, and I don’t know where it’s going or what I’m going to do,” she qualified. “Right now, I’m known for making movies. And I wonder if that’s it.”
Johnson played Anastasia Steele in Fifty Shades of Grey and will reprise the role in Fifty Shades Freed and Fifty Shades Darker. The film earned a whopping $571 million at the box office, but Johnson isn’t convinced her success will last.
“It seems like the world is so fast to move its interest to someone else,” the actress said. “When I think about filmmakers and actresses that I have admired my whole life, I’ve admired their entire body of work. I have admired what they began with and what they’re doing now.”
“And now I feel like there’s such a weird pressure to find the new face,” she explained. “I don’t get it at all. I want to see women evolve. I want to see a body of work. I want to see all of it.”
Johnson and Jamie Dornan, who plays Christian Grey, are now filming Fifty Shades Darker, which opens in theaters Feb. 10, 2017. The actress previously told British Vogue she is grateful for Fifty Shades and unconcerned with being pigeon-holed.
“I’m proud of Fifty Shades of Grey,” she said. “I don’t need to distance myself from that. The more work I do, the more the general public sees the different things I can do. Do I think it opened doors? Yeah, More people know my name.”
Johnson last starred in How to Be Single with Rebel Wilson and will next appear in A Bigger Splash with Ralph Fiennes and Tilda Swinton. She will also star with Swinton in the forthcoming thriller Suspiria.