We may see Siri renewed and equipped with productive artificial intelligence technology next year. Apple was caught off guard by the rise of ChatGPT and other AI tools, but is now investing heavily in various aspects of AI, according to Bloomberg’s Mark Gurman.
It is stated that Apple spends approximately 1 billion dollars a year on artificial intelligence. John Giannandrea and Craig Federighi, senior vice presidents of artificial intelligence and software engineering, are leading the effort.
From the consumer’s perspective, these efforts have a long-overdue result: a smarter version of Siri. Stating that we may see Apple’s digital assistant equipped with productive artificial intelligence technology next year, Gurman also states that concerns about artificial intelligence may push this date forward.
Although details on how the new Siri might work are scarce, the report states that Federighi’s software team is working to improve the way Siri and Apple’s Messages app respond to questions and auto-complete sentences.
It won’t just be Siri that will benefit from artificial intelligence improvements. According to the news, it is stated that artificial intelligence can be integrated into Apple Music with new features, including automatically created playlists similar to Spotify’s. Pages could offer better writing suggestions, and Keynote could get better at helping users automatically create slides. Developers who use Xcode may have useful new tools for writing applications. Even the company’s customer service applications could benefit from AI optimization.
According to Gurman’s report, one of the issues holding Apple back is the question of whether generative AI will be deployed entirely on its devices (which is faster and better in terms of privacy) or whether parts of the system will be kept in the cloud to allow for more advanced features. In any case, Apple should make its decision as soon as possible, because its competitors are wasting no time on this issue.
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