“Feel the Noise” concerns a talented 21-year-old from the South Bronx whose dreams of hip-hop stardom are dashed when a run-in with local thugs forces him to hide in Puerto Rico with the father he never knew. After a run-in with local thugs, aspiring Harlem rapper Rob (Omarion Grandberry) flees to a place and father (Giancarlo Esposito) he never knew, and finds his salvation in Reggaeton, a spicy blend of hip-hop, reggae and Latin beats.
Puerto Rico, the spiritual home of Reggaeton, inspires Rob and his half-brother Javi (Victor Rasuk) to pursue their dream of becoming Reggaeton stars. Together with a dancer named C.C., they learn what it means to stay true to themselves and each other, while overcoming obstacles in love, greed and pride, all culminating in an explosive performance at New York’s Puerto Rican Day Parade.
Review
It’s hard to fault a screenwriter for cramming every idea he’s ever had about anything into his first movie for fear there won’t be a second. Albert Leon does just that with his first picture, Feel the Noise, which follows an aspiring young rapper from Harlem named Rob (former boy-band star Grandberry), who has to move to Puerto Rico after awakening the wrath of a local thug.
While there, he encounters a music genre known as reggaeton – a mix of dancehall, merengue, and hip-hop famous around the world for its hypnotic beats, sparse melodies, and girls in midriff-bearing shirts – and decides this new sound could be his golden ticket to stardom. If Leon had stopped there, Feel the Noise would have been a harmless parable about the value of believing in yourself and a shameless advertisement for Puerto Rican pop culture: nothing to write home about but nothing to scratch your head at either. Instead he clutters his film with enough subplots, secondary characters, psychological traumas, physical altercations, life lessons, and social commentaries to confuse Tolstoy and then blithely tosses them into a blender and hopes the mixture makes sense onscreen.
It’s then left to poor Grandberry to make sense of the mess, which would be too much to ask of Anthony Hopkins, much less the former lead singer of B2K. His Rob has to go to jail; learn to rap; win the love of a beautiful Puerto Rican dancer (Henao), whose hips move in ways I didn’t realize were possible; run afoul of a sociopath; master another culture’s music; catch the ear of a New York record executive; stand up to an entire gang of toughs; reconcile with his estranged father; learn that artistic integrity is more important than financial success; learn that being in love is better than being alone; learn that both are preferable to getting shot to death; and do it all in 86 minutes. And to think it took Jim Caviezel a full two hours just to save the world.
Production notes provided by Sony Pictures.
Feel the Noise
Starring: Omarion Grandberry, Giancarlo Esposito, Victor Rasuk, Melonie Diaz, James McCaffrey, Meredith Ostrom
Directed by: Alejandro Chomski
Screenplay by: Albert Leon
Release Date: October 5, 2007
MPAA Rating: PG-13 for sexual content, violence, some drug use, language and innuendos.
Studio: Sony Pictures
Box Office Totals
Domestic: $5,898,393 (91.5%)
Foreign: $550,645 (8.5%)
Total: $6,449,038 (Worldwide)