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 Career Milestones
 Eva Mendes caught the eye of an agent who convinced her to pursue acting more steadily. She appeared in Will Smith's video "Miami" and the Pet Shop Boys' music video for "Se a vida é (That's the way life is)" in 1996 and Aerosmith's video "Hole in My Soul" in 1997, to guest roles in soap operas and supporting film roles. Her first film appearance was in the direct-to-video Children of the Corn V: Fields of Terror.Mendes received her first big-screen break when she appeared in Training Day. That performance led to roles in Stuck on You, Once Upon a Time in Mexico, and as the female lead in the comedy Hitch opposite Will Smith. Her role in Once Upon a Time in Mexico also earned her a nomination at the Teen Choice Awards. Mendes costarred in Ghost Rider with Nicolas Cage, who she was to work with again in Bad Lieutenant: Port of Call New Orleans in 2009, and also starred alongside Joaquin Phoenix, Mark Wahlberg, and Robert Duvall in the film We Own the Night, and Gabriel Macht, Samuel L. Jackson and Scarlett Johansson in The Spirit.
Along with acting, Mendes is employed by Revlon Cosmetics as an international spokeswoman. She joins such actresses and models as Julianne Moore, Halle Berry and Cindy Crawford, who appear in Revlon's television and print ads. She is also a supporter and active participant in Revlon's campaign to raise funds for breast cancer research. In March 2011, it was announced that Mendes will be a new spokeswoman for Thierry Mugler's Angel fragrance.
Maxim ranked Mendes #7 in its 2007 Hot 100 issue. She also made her second Maxim cover in the November 2007 issue. Maxim ranked Mendes #11 in its 2010 Hot 100 issue.
Mendes appeared nude in an ad for Calvin Klein's Secret Obsession perfume. The ad was banned from airing in the United States.
In December 2007, People for the Ethical Treatment of Animals (PETA) used a nude photo of Mendes for their anti-fur campaign alongside the tagline "Fur? I'd rather go naked." Mendes is also a spokesmodel for the 2008 Calendar of Campari, inspired in fairy tales, by photographer Marino Parisotto.
Mendes was voted as No. 4 in the 2008 edition, and No. 1 in the 2009 edition, of AskMen.com's Top 99 Most Desirable Women.
Mendes was announced as the international face of Australia's 30 Days of Fashion & Beauty event in July 2008. She made guest appearances in that country at the month-long festival in September.
On September 4, 2008, Mendes announced she was launching a line of bed linens available in Macy's stores. In October, she toured various stores in Europe including Harrods to promote Calvin Klein's Seductive Comfort line of lingerie.
Mendes appeared in the music video "The End Has No End" by the Strokes.
In August 2010, Mendes appeared in a Funny or Die video spoof, selling her "S.EX. tape". She also sang for the Funny or Die music video "Pimps Don't Cry," a song featured in The Other Guys, released on August 6, 2010.
Eva Mendes appeared in the Fall/Winter 2010 issue of Vs. magazine in the "Crazy For Eva" fashion story and production, shot by Ellen Von Unwerth for Vs. Magazine.
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