With a library of more than 8,000 characters, Marvel Entertainment, LLC is one of the world’s preeminent character-based entertainment companies. Marvel’s operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Marvel Entertainment’s areas of emphasis include feature films, DVD / home videos, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of more than 60 years of comic book publishing, Marvel has successfully transformed its cornerstone comic book characters into blockbuster film franchises.
In December 2009, The Walt Disney Co. completed its acquisition of Marvel Entertainment and its library of characters. “The Walt Disney Co. is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Marvel Chief Executive Ike Perlmutter. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
Marvel Studios’ Hollywood renaissance has been nothing short of spectacular, with record-breaking franchises such as “Iron Man,” “Spider-Man,” “X-Men,” “The Fantastic Four” and “Ghost Rider” – resulting in a string of eight consecutive #1 box office openings. Since 1998, Marvel films have grossed more than $6.1 billion worldwide at the box office, firmly establishing the company as one of the most successful entertainment brands in the world.
Marvel Entertainment is currently in production on “Captain America: The First Avenger,” directed by Joe Johnston, screenplay by Christopher Markus & Stephen McFeely. Its future slate of films in development include, “Marvel Studios’ The Avengers,” “Iron Man 3,” “Spider-Man 4,” “Deadpool,” “Ant-Man” and “X-Men Origins: Magneto.”
President of Marvel Entertainment and “Thor” producer Kevin Feige explains why Marvel has been so successful in adapting its comic book characters to the big screen: “The secret to Marvel comics is the depth and complexity of the characters, all of whom are flawed in some way,” says Feige. “That’s what makes our characters interesting and why they have withstood the test of time. This dynamic has also allowed us to successfully transition Marvel characters into the film medium and expose them to a large segment of the audience that has never read a comic book. We have also been very fortunate that we have been able to attract uniquely talented actors and directors, as well as the best film technicians from top to bottom which has resulted in the best kind of mega-event movies out there.”
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing.
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