Personal data security. The future of personal data is being discussed in the metaverse, which contains many embodied digital parallel universes. Siberasists emphasize that users will become more vulnerable to cyber attacks as their digital footprint increases in the metaverse, which is becoming increasingly popular and shaping the future, and warns individual users and companies about data privacy in this new virtual world.
The concept of metaverse describes embodied parallel digital universes that allow users to experience many real-life activities. The concept of metaverse is frequently mentioned, especially with the rebranding of Facebook under the name Meta and its launch in recent months. Of the current world population, 2.9 billion are active Facebook users and 3.51 billion people use Meta on WhatsApp, Instagram, etc. every month. Considering that it uses at least one of its sub-brands, this new brand transformation and transition to a parallel universe raises question marks in terms of user data.
It is expected that Metaverse companies will be able to develop their products and services according to user expectations, collect data in unprecedented ways through multiple channels, such as wearable technologies for advertising and user tracking, microphones, cameras, heart and respiratory monitors and user interactions. Siberasist General Manager Serap Günal emphasizes that as the digital footprint in the Metaverse increases, users will become more vulnerable to cyber attacks, and shares the points that users should pay attention to.
With the continued development of Metaverse-related technologies, it is predicted that more problems will arise as well as their benefits. Even in today’s internet technologies, the privacy of user data is still one of the most concerning and risky issues. However, compared to the metaverse, the amount of data and information processed on the internet is really small.
Stating that users will generate data when they spend money while personalizing their avatars in an alternative virtual universe or when they communicate to socialize, Siberasists said that with the increase of digital footprints in the metaverse in such ways, companies will use data that appear to be extraordinary such as pulse, heartbeat and brain waves to provide users with a more immersive experience.
Siberasists state that they will even start processing the data. Günal points out that when such data is leaked or misused, we will most likely encounter a situation that puts the user’s identity and life in the real world at risk.
More damaging to companies’ reputation
The third wave of internet innovation, the metaverse called Web 3.0, will have access to more personal data than any other platform ever. Siberasists share that this new experience, being more inclusive than the digital world currently in use, not only threatens both companies and individuals financially, but also can be more harmful to their reputation.
Siberasists said, “It should be the responsibility of companies to start thinking about their own policies and attitudes towards data privacy and human rights issues in the Metaverse. “Companies should start planning now to protect their data while maximizing the potential of the metaverse.” warns companies about data privacy with its statements.
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