Madison Avenue movie storyline. Clint Lorimer, New York advertising executive, loses his job when his boss, J. D. Jocelyn, learns he is planning to steal a profitable dairy account and start his own business. Infuriated, Clint decides to have his revenge by promoting a small dairy, Cloverleaf, into a powerful force in the milk world.
He persuades Peggy Shannon, a young journalist, to write about the firm; transforms Anne Tremaine, the dowdy, unsuccessful advertising executive who handles the Cloverleaf account, into an attractive and dynamic businesswoman; and inflates the ego of Harvey Ames, Cloverleaf’s ineffectual president. All goes well until Peggy becomes tired of being used and writes an exposé of Clint’s methods.
Moreover, Anne, disillusioned about Clint’s prospects as a bridegroom, spurns him. Clint then learns that a missile project he once worked on for J. D. has been reactivated, and he proves himself sufficiently clever to trick J. D. into reinstating him and to persuade Peggy to give him another chance.
Madison Avenue is a 1961 CinemaScope drama film directed by H. Bruce Humberstone, starring Dana Andrews, Jeanne Crain and Eleanor Parker. The film was completed in 1960 but was not released immediately. On April 13, 1961, Madison Avenue opened at the Rialto Cinema in London’s West End for a two-week run. In late April, the film had a UK general release as part of a double bill with The Little Shepherd of Kingdom Come. The film was not seen in the United States until January 1962.
Madison Avenue (1961)
Directed by: H. Bruce Humberstone
Starring: Dana Andrews, Eleanor Parker, Jeanne Crain, Eddie Albert, Howard St. John, Henry Daniell, Kathleen Freeman, David White, Betti Andrews, The Style Sisters, Ronnie Brown
Screenplay by: Norman Corwin
Cinematography by: Charles G. Clarke
Film Editing by: Betty Steinberg
Set Decoration by: Walter M. Scott, John Sturtevant
Art Direction by: Duncan Cramer, Leland Fuller
Makeup Department: Ben Nye, Helen Turpin
Music by: Harry Sukman
MPAA Rating: None.
Distributed by: 20th Century Fox
Release Date: April 13, 1961 (London), January 7, 1962 (United States)
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