In this age of technology, we are transitioning from a service-oriented era to a customer-oriented era. In such a period, it is important that we get to know all generations closely before creating our target audiences. Knowing the generations, which are defined as Baby Boomer Generation, Generation X, Generation Y, Generation Z and Alpha Generation from past to present, is important in terms of understanding both today’s and future consumer models.
Creating marketing promotion and advertising models according to customer behavior in the digital age is one of the first rules of success. When it comes to technology, it is a wrong idea to target the Y and Z young generation, who are up to 40 years old. It is necessary not to miss the X generation, who actively uses technology and sympathizes, and to develop product, service, advertising and marketing models for this target audience by getting to know them closely. We can also define the X generation as a surprising generation. If you decipher their passwords well, you will be able to develop a correct approach.
For example, having a self-sacrificing and hardworking structure and a long-term work in an external workplace with better conditions enable X generation to be evaluated in the class of loyal customers. As long as you have a reliable perception and quality service understanding as a brand, X generation will not give up on you easily. You can turn their being a guarantor into an advantage for your brand. Generation X loves and expects to be appreciated. Because he spent a transition period by constantly learning and renewing, and struggled in all areas of life to be successful.
It is important for X generation customers to establish warm ties that will make them feel special, and to explain your products or services in detail, as they love communication, are curious and at the same time inquisitive. They care about both traditional and digital channels. For example, while continuing their traditional newspaper reading habits, they also follow news sites on the internet. You can evaluate the X generation on both platforms in your advertising strategies. Generation X, who has a certain level of business and a good income due to their age, is now more inclined to enjoy life.
They are the main customers of higher-budget products and services, since luxury and comfort are available to them. As they are the first generation to meet technology, the X generation, who knows the value of the blessings of technology, can be the best supporters of the products and services that come out with innovation studies. But if it is a real and useful innovation 🙂 Because this generation is also inquisitive. Generation X, which can be considered a key point as a target audience, is still a good validator in shaping the future.
How much of the world’s population does Generation X make up?
According to the latest data, the X generation constitutes 22% of the country’s population.
What is the most distinctive feature of Generation X?
It is the first generation to meet the digital age. Not only to meet, but also the first to apply is the X generation.
What is the perspective of generation X on business life?
For the X generation, business life means making money and living comfortably. For this, they can adapt to changes in business life and always keep themselves open to development.
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