What’s the catch for Twitter rivals? Before Musk, no one even thought of competing with Twitter. The fact that community management was a very complicated task and that the stone thrown did not have much impact on the bird population in dollar terms was frightening those who would invest in this area. But Musk’s spectacular failure on Twitter has had a knock-on effect. Because the Tweeters were looking for a peaceful place to escape. To meet this demand, a new initiative began to emerge every day, dreaming of becoming the ‘New Twitter’.
The only problem was this: So many alternatives emerged that those initiatives became alternatives to each other. They had to compete not only with Musk’s X, but also with all players, large and small, trying to exist in this field.
In summary, Musk’s Twitter gives us the phenomenon called ‘It fails so hard, now it’s a win’ in English. X’s abnormal course has led to the emergence of too many competitors and Twitter In a sense, it caused it to remain unrivaled.
What are competitors doing?
We can see this effect in Pebble, which recently threw in the towel. Pebble, founded by two former Twitter employees under the name T2, said in its ‘we are closing’ statement:
“The harsh reality is that we haven’t grown fast enough for our investors to believe we’re going to explode. “When we add to this the crowdedness of Twitter alternatives, the hill we have to climb has become even steeper.”
Jack Dorsey, another former Twitter user who is trying to climb this steep hill, is also in the competition with Bluesky. Although Bluesky, which can only be accessed by invitation, is in a much better situation than Pebble (15 thousand users) with 1.7 million users, there is a lack of interaction on the platform that can be a phenomenon with 4 likes.
Meta’s Threads, which carries an influx of people from Instagram, has managed to reach 100 million monthly active users, but we have explained in our previous articles why it cannot be a new Twitter. (See: An influencer’s attempt to make a joke)
Gathering people together continues to be a big problem for Mastodon, which entered the game before Musk, Artifact, the initiative of the Instagram founders, ActivityPub, CounterSocial, Post, Hive and dozens of ‘New Twitter’ that we cannot thank here. Users do not come to a place that is not crowded, and if they do not come, the place cannot become crowded.
The crowded place is the ‘Twitter competitors’ list. This is the world’s failure gift to Musk.
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