Contrary types, creativity and innovation management. Those who think contrary can not prevent their actions, a new idea becomes a passion, it surrounds their souls. The “reality” whose creative characters are present does not satisfy. They want to create a new ‘reality’, reach new shores, they see what others don’t see. The larger his thoughts, horizons, “herpes” and daring, the less the number of people around him, the lesser the social relationships are.
This is a ‘falling in love’ situation in a mental context! This situation affects all the energy, creativity and even life of the contradictory thinker. Their courage to undertake a risky mission with an uncertain result shows the adventurous character of these ‘dreamers’. At the end of this mission, he may have won a dreamy Nobel Prize that thinks contradictory, or may become a needy, miserable person. There is no guarantee of this, examples in history are many. In other words, either “Nobel Prize” or “Poverty and Misery” are two possible options.”
We love those who think contrary only after at least 50 years of their death, ”says social psychologist Elliot Arinson. We start to love those who think contradictory, dreamers, dreamers, because they endanger everything we perceive as naturalness, threaten them, question their natural nature, question their habits, “attack” our indigenous identities, and think about them.
They are those who try to deprive us of our world view, value judgments, work and production habits that we are accustomed to, we are “disturbed”. We hate them until their thoughts and discoveries have marked our ‘reality’. Whenever this new ‘reality’ reaches the shore, it gradually becomes reasonable and a part of our life, and if it does not attack our usual world view, our way of life, then we begin to accept and admire them. Now it’s time to eat the cake cream, we started to love them. It is now part of our new discovery, our reality, our daily life.
To give an example: the same thing happened with the fax instrument, which was discovered in Germany at the time. In the beginning, everyone pushed with the back of his hand, saying that this is not a cynical way, this is an extremely innovative communication tool of the time. “What are we going to do with our Telex varya fax?”
Nobody was interested in this invention and did not want to buy it. Since this situation made it impossible to use many characters of the Japanese language – telex, it continued until the production rights of fax were purchased by the Japanese and developed as a product that could be put on the market. Today, fax has become a natural part of our lives, such as bread and water, but due to email communication, it has lost its relatively old importance.
Innovation and economic growth
Creativity, innovations and economic growth are inseparably linked. In general, a business grows in two ways:
Every business need creative brains
Since innovations and highly contributing values will be achieved thanks to the creative employees of the business, it is necessary to know that creative employees have very different categorical worlds and unique contradictions. They must have relatively free spaces in the enterprise.
Duties and responsibilities determined by fixed organizational structures and bold lines disrupt the creative competencies of these creative brains and have a preventive effect in front of their innovative and innovative capacities.
Cornell University researchers examined the creative behavior of the companies’ creative employees and reached the following conclusion: ‘The most creative person works in teams dominated by the flat hierarchy. These employees, who are one, two curious narcissists, who have developed their accumulation and growth for a long time abroad, have a broad interest in their professional and personal life, are the motor power of the innovation and production capacity of the companies. They are people with a structure that is generally compatible.’
At the beginning of all innovations, there is a wide world of thought and imagination. This is mostly a clever, creative ‘dreaminess’. The fact that this is not just a ‘game’ or a ‘dreaminess’ is against the task of combining the characteristics of these creative staff with an effective, measurable rational institutional approach in order to produce marketable, economically evaluable products. At this point, innovation management of companies is vital.
In addition to providing effective innovation management, the necessary freedom and areas of freedom to its creative work, on the other hand, it offers the institutional parameters, controls and necessary institutional infrastructure that will provide the highest efficiency from this creativity.
This stands for: clearly defined tasks and hierarchical structures are inevitable as standardized daily activities increase production activity. On the other hand, creativity, innovation management and completely different institutional structuring dominated by flat hierarchy are just as necessary. Rapid decision making processes that are not conventional, collaboration between departments, flexible corporate organization, race over time, short product life cycles are the main features of innovation management in our era.
Although clearly defined tasks and hierarchical structures, standardized institutional / organizational systems, flat hierarchy is dominant, institutional structures where contradictory character, creative employees, “freedom” areas are wider, flexible decision making processes dominate each other, innovations These are the institutional systems required in management. An effective company- and innovation management is a management style that makes this organizational model compatible with each other as selective / selective.
In this era where we are constantly experiencing the pressure of innovation and short product life, businesses are in need of ‘dreamers’ who are creative, contemplative and have broad perspectives like never before. Only thanks to their creative employees, businesses can sustain their innovation skills and secure their future. For this reason, companies need “dreamer” who are contrary to those who work against them.
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