Tag: social media
By uploading a photo from your phone, you could be sharing more than you intended.
1. “Want to make a big impact? Good luck.”
Twitter, the social-media platform that lets users communicate in short posts called tweets, has exploded since its launch in 2006, from 15,000 accounts then to 200 million today. “Active users” attract an average of just under 5,000 followers (those who choose to receive a given user’s tweets automatically), according to independent research site Twitalyzer — but the number of subscribers isn’t necessarily the best measure of impact. “Not all Twitter accounts are created equal,” says Twitalyzer creator Eric Peterson.
Harvard Business Review found 10 percent of users create 90 percent of Twitter’s content. But while Lady Gaga and President Obama rank among the most followed (roughly 12 million and 9 million, respectively), Twitalyzer each day deems a different user “most influential” — like San Francisco “interaction designer” Joshua Kaufman, who has fewer than 7,000 followers. “It’s not a popularity contest,” says Peterson; it’s the frequency and volume of communication — how often and with whom you converse — that determines who’s making a mark. Twitter, for its part, says you can have an impact whether you have “five followers or 5 million.”
2. “It’s not just photos that you’re sharing.”
Ever snapped a photo with your phone, then uploaded it to post on Twitter? You may have shared more than just an image. ICanStalkU.com was set up by tech consultants to alert Twitter users that their smartphone pics are embedded with GPS data, making it so easy to determine your precise latitude and longitude that “a first grader could stalk someone,” says cofounder Larry Pesce. For its part, Twitter’s image-hosting service strips geotagged data from phone-uploaded pics, but third-party services like TwitPic are still vulnerable. Twitter has twice suspended ICanStalkU’s account, calling the site’s cautionary tweets spam. But Pesce says, “If we thought of it, someone else much more evil and smarter has been using it.”
3. “Social media is a slippery slope.”
You don’t have to be a congressman with an unfortunate surname for Twitter to have a disruptive impact on your personal life. Tracy Musacchio, a college instructor in New York, says a friend “likes to Twitter-stalk” her, leading to off-line arguments about things she’s tweeted. And couples therapists are reporting that discordant views on Twitter and other virtual-media etiquette are being cited more often as stressors in relationships.
Tara Fritsch, a marriage counselor in Oklahoma, says she helps about half her clients with social media related issues. Sites like Twitter don’t cause partners to be unfaithful, she says, but “simple opportunity” can lead some to take the plunge. (Twitter says it provides guidelines for acceptable behavior, but “no policy could prevent” users from engaging in extramarital affairs.) Bottom line: “Don’t kid yourself into thinking that things that happen in the virtual world have no impact on the real world,” Fritsch says.
4. “We’re helping journalists…”
Many reporters and news outlets are turning to Twitter for instant material and sources for breaking stories. Its efficiency in generating swift and concise feedback on everything from viewer reactions to American Idol to on-the-ground developments after natural disasters have made Twitter a resource for journalists looking to tap into civic discussion. Gregory Galant, CEO of Sawhorse Media, says that before Twitter became mainstream, it was a forum for journalists. His website, Muck Rack, serves as a directory of journalists, which the public can use to verify whether tweeters are credible reporters — important, since news often gets broken on Twitter before major news outlets report it. For example, he says, in June 2009, “news of Michael Jackson’s death was trending among the journalists we follow” before ever hitting the mainstream media.
5. “…but also hurting them.”
The death of Osama bin Laden was tweeted by Donald Rumsfeld’s chief of staff Keith Urbahn more than an hour before President Obama’s official address to the nation and before most news outlets had posted it on their Web pages. That tweet turned out to be true. But as more top stories get broken on Twitter, journalists using the site to try to keep up with a never-ending news cycle sometimes rush to report information that isn’t accurate.
Thomson Reuters, for instance, was among several news outlets that erroneously tweeted Rep. Gabrielle Giffords was killed in the Arizona shooting in January. (A spokesperson for Reuters says the organization is now enforcing a stricter social-media policy.) And just how effective are the tweets by major news outlets in drawing users to their websites? According to a study by the Pew Research Center’s Project for Excellence in Journalism, which examined traffic at 21 top news sites in the U.S., links from Twitter drove visitors to only nine of those sites, and Twitter referrals accounted for 1 percent or so of total traffic, on average.
Maybe not. It is probably a case to be taken to limit the use of social networks by employees while they are at work. But Paris is opened when the employee returns home. In fact, it is likely that U.S. companies can not prevent employees from discussing their jobs, their bosses or even their working conditions on social networks at all. At least that seems to be the result of a lawsuit in U.S. government’s recent.
The National Labor Relations Board has pursued an ambulance company in Connecticut after a worker fired for criticizing her boss on Facebook. The NLRB argued that the ambulance company the right to freedom of speech of its employee when it fired him for comments.
The case was settled out of court when the company agreed to change its policy of banning social media workers to disparage the company or its officers online. The company also eliminated a provision in the policy that prohibits employees from speaking to all of the company on social networks without the authorization of the company.
The NLRB said such policies violate federal laws that protect employees against disciplinary action by their companies to discuss wages, hours and working conditions with colleagues.
In this case, the female employee engaged in a profanity-laced tirade against his boss on his Facebook page of his house. Updating the status received support from others. The company fired him shortly afterward, but argued that it was not for the comments on Facebook, but because of his poor job performance. The NLRB did not buy it.
This is one lawsuit so it is difficult to make general determinations based thereon. But many companies have policies that prohibit employees from discussing their work on social networks. These companies may soon have to reconsider.
We are in new territory here. Companies that have a history of mistreatment of employees or those of companies with bullying work environments aggressive discover that social networks are their own worst enemies. But on the other hand, companies should be able to prohibit employees from sharing trade secrets, financial information, customer data and other important documents online.
What’s in a name? If it comes to Twitter, the answer is roughly $ 1.1 billion. In just four years, Twitter has grown from birdsong for most words in the English language, according to Global Language Monitor data for 2009. (“Obama” was second.) Twitter spokesman Matt Graves said his company’s name was flatly brilliant “the result of a brainstorming session among a small group of employees at Odeo, starting in San Francisco podcasting when Twitter started as a side project. They came up with possible names, including “jitter” and “Twitter”, and put them in a hat, “says Graves. Twitter won.
Now the race to piece the name of the next society oddly memorable. The challenge is to come up with something as powerful as Verizon or Haagen-Dazs (invented words have entered the cultural lexicon), not to mention Google (misspelling the founders themselves, the digital word “googol” ), has become even more difficult. There are over one million names, slogans, logos and office in the U.S. Patent and Trademark Office. And according to VeriSign, a global domain name registry, 11 million Internet domain names were registered in the past 12 months alone, an increase of 6 percent over the previous year. In all, 193 million Internet domain names are now available for new businesses.
“The days are incidental to appoint more,” said Naseem Javed, founder of ABC NameBank, a consultant based in New York specializing in the nomenclature of the business. To stand out in crowded market worldwide, “he said, the name a company must now be very strange. “Ten, twenty years ago, you can start a business and take the name in every sense,” he said. “Now, with 200 countries on the cyber platform worldwide Finding the right name has become an expert in the field. ”
More than ever companies are looking for professional advice on their identity. Although the number of customers are difficult to find, there are about 50 naming firms worldwide, the majority of them launched in the last decade, according to DMOZ, the Open Directory Project, the largest of Internet yellow pages. “It’s like modern art,” said Phillip Davis, president and owner of Tungsten Branding, a naming services firm in Brevard, NC “I study words. I saw the words inside. What could they become, what could they be formatted in, are they malleable? “He takes his job very seriously. “In our industry, we call [words] partially shaped vessel.”
One of the most popular trends of naming years, according to Javed, Google is the double-O derivative. “Many companies believe that the double-O gives them a kind of comfort level,” he said. “You have names such as Joost, Boost, Wakoopa, iSkoot, and Qool.” According to Javed, there is a guiding principle in the strategy of double-O. “Basically, you put the double-O in the center, then you drop a letter on the left and a letter on the right,” he said. “I hope this gives you some magic.” ABC estimates there are about 760 company names double-o in the world.
The real art of naming a business must be weird – but not too weird. Jay Jurisics, creative director at San Francisco-based naming and branding agency Igor, points to the array of companies that appear to have been assigned a random combination of letters: Xignux, Epizone, Spansion, Assurant, Primaxis, Qorus. “Although each snowflake is unique technically” Jurisch said, “in a snowstorm they all mix and mingle.”
An odd name with an idea behind it, however, may stand out: take hairyLemon, for example, a web development company in Christchurch, New Zealand. Graham Dockrill, co-founder hairyLemon, explains that the name comes from the Cockney slang for “here at eleven” – as in 11 hours, typically when pubs open in New Zealand.
“Would you say that” hairy lemon and I am meeting you for a pint when the pub opens, “he said. Technically, to drink in the morning has nothing to do with society itself, but attracted potential customers. Dockrill estimated that at least a third of companies hairyLemon name comes from. “People might look at three or four different companies, he said,” and they will take us because we have such a funny name. ”
Like those who have appointed Twitter and Google, the people behind hairyLemon had simply touch. Not all Namer do-it-yourself is such a success. In June 2009, Russian gas company Gazprom announced a joint venture with NNPC Nigeria, which has resulted in an offshoot company they called “NiGaz.” However, the merger of “Nigeria” and “Gazprom” has struck many Americans as more suitable for an NWA album of a Russian gas monopoly. Development of a name in the digital age, according to Davis Tungsten, is both art and science. His most famous invention is PODS, portable storage with short demand. The original name of moving company and storage has been Phones, but Davis thought it “sounded too much like a toilet.” A name like PODS, he says, creates a feeling of “what, tell me more “instead of” eh, I do not understand. ”
The biggest mistake amateur creators name, Davis believes, is overanalyzing the language. Fans can focus too much on linguistics and the number of vowels and consonants. “They are so grammatically inclined to regret their bigger picture,” he said. “They forget that it must be a story connected to it. Other people’s history, but the word is so awkward that nobody cares about history. They will say: “In America, this word means the god of business. Well, yes, but he won 16 and five syllables x and z be three.”
For those who do not have the capital to employ a professional, the Internet is now littered with generating business-free name. Not all are legitimate, others are actually making fun of you. In 2003, an advertising agency in London, The Design Conspiracy has launched a website called whatbrandareyou.com where visitors can type their “core values” (as “dynamic” or “passionate”) and corporate goals (as “world leader” or “client focus”) and the site put together a brand name custom. “We were laughing a number of rebrands ridiculous at the time, as Accenture and Consignia,” says Ben Terrett, a former member of the Design Conspiracy. He said that all 150 of “products” of the site names have been carefully designed to be as bland as possible. However, the case was so compelling that 20 of their false names – including bivium, Libero, and Winnovate – were registered as trademarks by real companies.
The device will reportedly be smaller than Apple’s popular gadget, but will include a camera.
BlackBerry maker Research In Motion could unveil its new tablet computer—as well as the operating system that will power it—as early as next week at a developers’ conference in San Francisco, said people familiar with RIM’s plans.
The tablet, which some inside RIM are calling the BlackPad, is scheduled for release in the fourth quarter of this year, these people said. It will feature a seven-inch touch screen and one or two built-in cameras, they said.
It will have Bluetooth and broadband connections but will only be able to connect to cellular networks through a BlackBerry smartphone, these people said. Since the tablet won’t be sold with a cellular service, it’s not clear which carriers or retailers will sell the device.
In a significant development, RIM’s tablet will eschew the recently revamped BlackBerry 6 operating system in favor of a completely new platform built by QNX Software Systems, these people said.
RIM bought QNX, a maker of operating systems used in everything from cars to nuclear reactors, earlier this year, in what industry watchers said was a bid to replace software criticized as slow and buggy.
RIM eventually plans to transition its BlackBerry smartphones to the QNX operating system as well, people familiar with RIM’s strategy said.
The RIM tablet is being manufactured by Quanta Computer Inc. of Taiwan, and will run on chips from Santa Clara, Calif.-based Marvell Technology Group Inc. (NasdaqGS: MRVL – News), according to people familiar with the tablet’s manufacturing.
RIM said it doesn’t comment on rumors or speculation. A Quanta spokeswoman said the company is developing tablets for clients but declined to comment on whether RIM is one of them. Executives at Marvell, which already supplies chips for RIM smartphones, said the company has developed a new series for tablets but declined to say whether they are supplying an upcoming tablet for RIM.
The introduction of a tablet and new operating system come at a critical time for RIM, whose BlackBerry phones are facing increasingly tough competition from Apple iPhone as well as handsets that run on Google’s Android operating system. Research firm Gartner Inc. estimated BlackBerry’s share of world-wide smartphone sales fell one percentage point to 18% in the second quarter of this year versus the previous year—even as the share of Android and Apple devices rose.
A key challenge for RIM has been convincing software developers to create applications for its phones, and the company will spend much of next week’s conference showing the kinds of things that can be done on its new devices—including the recently released Torch.
RIM is readying announcements and demonstrations, including an update on BlackBerry’s mobile advertising platform and an Amazon.com Inc. music application, said people familiar with the plans.
Still, RIM’s tablet will face stiff competition in an increasingly crowded market. The launch of Apple’s iPad in April sparked a rush to build similar devices by a raft of firms from Korean electronics giant Samsung Electronics to Taiwan’s Acer Inc. and Cisco Systems and Dell of the U.S. Many of those competing tablets will run Android, meaning RIM’s new operating system will go head-to-head with Apple and Google offerings in tablets as well.