1945 - 1960 The Suburban Dream  Jump to:
style and the home
In this chapter:  Style and the Home   The Emergence of the Teenager   Screens Large and Small
4 Fashion, Film Noir and Romance
Film Noir, 7000 Clams Colt
Actress Rita Hayworth Posing in Wardrobe Columbia Pictures Bought Her for the Movie "Gilda"
At the same time as Christian Dior was creating a nostalgic fashion and the French film industry was revitalizing itself, with period romances in which the stars appeared in dresses that seemed only slightly more exaggerated than the evening crinolines of the modern couture salons, Hollywood film noir was in its heyday.
Unlike other forms of cinema, the film noir has no paraphernalia that it can truly call its own. Unlike the western, with cattle drives, lonely towns on the prairie, homesteading farmers, Winchester rifles, and Colt 45s, the film noir borrows its paraphernalia from other forms, usually from the crime and detective genres, but often overlapping into thrillers, horror, and even science fiction.
These ambiguous movies portrayed women whose independence and sexuality was linked with betrayal, destruction and even murder. in Mildred Pierce (1946) Joan Crawford, the "clothes horse" star, was seen deserting virtuous domesticity for the dubious independence of her own business, with disastrous results (though she was retrieved for the traditional feminine role in the last reel).
In these films the costumes of the stars reinforced their ambiguity, their femme fatale quality. In Gilda (1946), for example, the high point of Rita Hayworth's performance is her rendering of the famous Put the blame on Mame. She sang the song in a classic "temptress" gown - floor-length, tight, black and strapless - and also wore long black gloves which she stripped off during the number as she used her abundant, wavy hair as a suggestive torch singer' s accessory, flinging it back or letting it hang forward over her face in a performance that approached, but never became, parody; yet the words of the song themselves commented ironically on this performance and their - overtly feminist - complaint was that when anything goes wrong men always "put the blame on Mame" - blame women.
Gilda is not your regular femme fatale who manipulates everyone to get what she wants. To me she is a woman who doesn't know what she wants, so instead she ends up rebelling against everyone and everything. Not as a search for her place in life, but as the only thing she can think of. This isn't an evil woman who makes you cold to the bone. Rita Hayworth's role in Gilda is simultaneously a treacherous two-timer and a victim whose heart is lost to the man who spurns her. She appeared in this latter aspect in a demure, coolly cut 1940s suit, while in a third (fancy-dress) persona she acted the dominatrix with whip and boots.
Film noir heroines all had this double aspect expressing the inability of the American nation to deal with the freedoms that wartirne had offered its women. For Hollywood, neither the period romanticism of French cinema nor the British return to class consciousness could have expressed adequately the mood of a pioneering but deeply conservative nation trying to impose cultural cohesion on a land of enormous diversity, suddenly burdened with world dominance in the threatening climate of the atormc bomb and the paranoia of the "Communist menace".
People were dismayed and distrustful of the government, and many felt a sense of alienation and confusion. A good example of the revival of film noir can be seen in Martin Scorsese’s 1976 film, Taxi Driver. Other more recent examples of film noir include Chinatown, Body Heat, Bladerunner, and more recently, the excellent The Last Seduction.
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Jump to: 1900-1914 The Consumer Society   |  1914-1929 Modernist World  |  1929-1945 Glamor Years
1945-1960 Suburban Dream   |  1960-1973 The Revolution of Youth  |  1973-2000 The Global Village?
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