1960 - 1973 The Revolution of Youth Jump to:
1960 - 1973 The Revolution of Youth Jump to:
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 4 Fashion for the YouthThe eighties the new ideas and values spread to Eastern Europe, the Soviet Union and even China. The deeper meanings of Peace, Love and Community spread through the universality of the music, and the ideas of the pilgrims that had experienced or been influenced by the cauldron of the Sixties. Read More
4 Paris and London Effects
After World War II Chanel had been in eclipse, (owing in part to her wartime association with a Nazi officer), but in 1953 she decided to re-open the doors of her salon. Her first collection seemed to be a disaster - the simple little dresses and suits were quite out of tune with the carapace -like creations of Dior, Balenciaga and Pierre Balmain, and the show was panned. Read More
4 Fashion and the Counter-Culture
Various specific fashion styles developed within counter-cultural groups, often organized around pop-music styles and bands, and these became a growing influence on houte couture. The hippy look of flowing scarves, loose, flowery robes and flowing sleeves and trousers was widely copied. But “hippy” dressing was a critique of the very fashion system it both plundered and influenced. Read More
4 Design and Ephemerality
The democratization of design became a reality for the first time in the economic boom years of the 1960s, as goods with a strong visual content reached a more youthful audience. Through increased consumption young people in Europe and the United States began to manifest their newly acquired wealth and to assert their “alternative” values. Read More
4 Fashion Photographers
Between the wars, and even more in the 1950s, the love affair of black-and-white photography with high fashion gave birth to the frozen perfection of the fashion image. The sharp lines, dark shadow and white light dramatized the angular, exaggerated creations of the New Look period particularly well. Read More
4 The "Good Design" Movement
By the mid 1960s the concept of design as a commodity “added”to consumer objects to increase thir value had become economically and culturally integrated into all the capitalist countries of the industrialized world. Design differentiated products in competition with each other, or else served as a form of national self-identification on the world market. Read More
4 The Alternative Design Movement
In the early 1970s a growing consciousness of the distance between Western conspicous consumption and underdevelopment in the Third World encouraged a number of designers to rethink the social and moral functions of design. Perceptions of the world as a global village gave designers a different idea of their role than as the adjuncts of manufacturing industry. Read More
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