In the early 1960s British popular culture emerged from the long winter of postwar austerity, rejvenated by the assertive claims to attention of the young working class. Responding to prime minister Harold Macmillan’s 1958 election message, “You’ve never had it so good”, previously unregarded groups began to demand consumer cultural goods designed specifically for them.
Rock & Roll is often used as a generic term, but its sound is rarely predictable. From the outset, when the early rockers merged country and blues, rock has been defined by its energy, rebellion and catchy hooks, but as the genre aged, it began to shed those very characteristics, placing equal emphasis on craftmanship and pushing the boundaries of the music. Just as rock `n’ roll had provided a commodity around which the American teenage market could be defined in the 1950s, the Mersey Beat – a raucous and driving form of rock that emerged from Liverpool in 1962-63 – signaled the arrival of the young British consumer as a commercial cultural force.
But, as so often it Britain, their arrival was touched with class division. To be young, affluent and rebellious was not enough. As John Lennon later put it, “A working-class hero is something to be” Unexpectedly, this new kind of British cultural artefact proved highly exportable, and provided a major stimulus to popular culture all over the world. Superfically at least, the radicalizing effects of rock `n’ roll seemed to have worn thin by 1960. Bland American “high school” sounds predominated. Britain’s own Elvis clones, such as Cliff Richard, had turned into entertainers for all the family, while its imitation Sinatras continued to prosper both on records and on the airwaves.
‘The Rolling Stones are arguably the biggest rock’n’roll band in the world so to secure a performance from them is amazing. The Stones, who first formed in 1961, August 31, and played their first ever gig outside England in 1963 at the Royal Lido Ballroom in Prestatyn. And although the four remaining members – Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood – are now all around 60, they say they are still enjoying performing live.
‘We do enjoy ourselves doing it. Everyone has been saying how can they enjoy themselves, they should be bored to death doing this,’ Jagger said, in an interview from Dallas, Texas. ‘If we were bored to death, we would not be doing it.’
The advertisement for the August 1969 Woodstock Music and Art Fair promised the appearance of more than twenty performers, including Joan Baez, the Who, Arlo Guthrie, Canned Heat, Jefferson Airplane, the Grateful Dead, and Jimi Hendrix. As the personification of hippiedom, Woodstock–actually held at Bethel, New York–was the most successful counterculture event. In 1969, during the three-day rock festival at Woodstock, performers such as Arlo Guthrie pleaded with Customs agents not to confiscate his drugs, Jimi Hendrix rendered what the establishment probably regarded as a blasphemous interpretation of the “Star Spangled Banner” on his electric guitar, and Country Joe McDonald’s cynical claim that he didn’t give a damn about Vietnam, offended the patriotic silent majority.
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