 Two New Magazines: The Saturday Evening Post and Time
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New magazines
The Saturday Evening Post was for all the family. Time represented a sharper journalism.
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Atkinson & Alexander published the Saturday Evening Post on 4th August, 1821. It was four page newspaper with no illustrations. By 1920 the Saturday Evening Post had a circulation of over two millions copies a week, and, with its mixture of fiction, current affairs and biographies of public figures, was staple reading for the American middle-class family. The magazine continued to grow in size.
A newer, brasher style of magazine appeared in 1920's. The magazine equivalent of the tabloid dailies, True Story and its imitators found a new audience of young, working-class women eager for advice and reassurance. Every story had to be written in the first person in simple, homely language, and preach a strong moral lesson.
Perhaps the most enduring stylist change was inaugurated by Time, created by Henry Luce and Briton Hadden on the premise that "People are uninformed because no publication has adapted itself to the time which busy men are able to spend simply keeping informed". The first issue of Time appeared on Mar. 3, 1923.
Individuals, not governments or mysterios forces, made Times news: "Since the personalities of politics make public affairs live... it is important to know what they drink, to what gods they pray and what kinds of fights they love."
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1914 - 1929
Periods
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