1914 - 1929 The Modernist World  Jump to:
In this chapter:  Celebrity and Modern Life   The Jazz Age   Movies
4 The Saturday Evening Post and Time
New magazines: The Saturday Evening Post was for all the family. Time represented a sharper journalism attuned to the modern business age.
Atkinson & Alexander published the Saturday Evening Post on 4th August, 1821. It was four page newspaper with no illustrations. By 1920 the Saturday Evening Post had a circulation of over two millions copies a week, and, with its mixture of fiction, current affairs and biographies of public figures, was staple reading for the American middle-class family. The magazine continued to grow in size.
A newer, brasher style of magazine appeared in 1920's. The magazine equivalent of the tabloid dailies, True Story and its imitators found a new audience of young, working-class women eager for advice and reassurance. Every story had to be written in the first person in simple, homely language, and preach a strong moral lesson.
Perhaps the most enduring stylist change was inaugurated by Time, created by Henry Luce and Briton Hadden on the premise that "People are uninformed because no publication has adapted itself to the time which busy men are able to spend simply keeping informed". The first issue of Time appeared on Mar. 3, 1923.
Individuals, not governments or mysterios forces, made Times news: "Since the personalities of politics make public affairs live... it is important to know what they drink, to what gods they pray and what kinds of fights they love."

Intro   The advertisement era   Radio, television and media   BBC vs. American culture
Two new magazines   Sports and mass media   The obsession with records   Women in sports
Special Features
Vaudeville and Music Hall   The First Stars   The Challenge of the Air   The New York World's Fair
The Picture Palace   Mickey Mouse   Coca-Cola: The Real Thing   Marilyn: The Dream Woman   Sporting Superstars
Rock Festivals   The Royal Family and the Media   The Light Fantastic
Poster Stores
Trends & Lifestyles   Movie Posters   Music Posters   Film Posters   Vintage Movie Posters   Wanted Posters
Travel Posters   Beer Posters   Politics Posters   Adventure Posters   Courage Posters   Imagination Posters
Destiny Posters   Americana Posters   Giant Posters   Black Light Posters   Band Posters   Vintage Posters
Car Posters   Motivational Posters   Cinema Posters   College Posters   Art Posters   Sports Posters

This website is created and designed by Atlantis International, 2006
This is an unofficial website with educational purpose. All pictures, and trademarks are the property of their respective owners and may not be reproduced for any reason whatsoever. If proper notation of owned material is not given please notify us so we can make adjustments. No copyright infringment is intended.
Mail Us