The first official trailer for Fifty Shades Darker
The first official trailer for Fifty Shades Darker has been viewed online 114 million times in the past 24 hours, according to Universal.
The spot debuted on Sep. 14 at 8 a.m. PT, and racked up its multimillion view count across all digital platforms — YouTube, Facebook, Instagram etc. Within the first hour of the trailer’s debut, the trailer received more than 2.5 million views on Fifty Shades domestic Facebook page alone.
Darker was viewed 39.4 million times in North America but the majority of online views came from over 32 international markets like the U.K., Mexico and France, where the spot received 74.6 million official views.
Previously the highest performing full-length trailer was the preview for Star Wars: The Force Awakens, which racked up 112 million views online in 24 hours.
The Force Awakens broke the record set by its own teaser trailer, the second to debut for the movie, which screened in April 2015 at Star Wars Celebration and amassed 88 million views in the first 24 hours.
Darker will see the return of Jamie Dornan and Dakota Johnson as Christian Grey and Anastasia Steele in the adaptation of the second installment in E.L. James’ best-selling book series. The first film in the series, Fifty Shades of Grey, grossed over $571 million at the global box office.