London Fashion Week opens catwalk shows to the public
The British Fashion Council has announced 4 designers set to show their collections to the public during London Fashion Weekend.
Fashion week may once have been an industry insiders only event but thanks largely to the influence of the internet, social media and a band of very popular bloggers or social influencers – everyone wants to get involved.
Sadly almost all fashion week shows have an invite-only policy that restricts the guestlist to fashion press, buyers and other industry figures. So unless you have the required skills to slip past a burly bouncer unnoticed, you’ll be left out in the cold (or tuning in online for the live stream).
Recent seasons have seen some moves towards the democratisation of fashion shows, most notably last year which saw Givenchy’s New York spring/summer 2016 show open its doors with some tickets made available to the public. And now it seems London Fashion Week will be following in its footsteps.
The BFC yesterday announced that London Fashion Weekend (the consumer-event that follows London Fashion Week) will this season see designers present their collections to the public.
Mary Katrantzou, Emilia Wickstead, Holly Fulton and Temperley London are the names announced so far who will be hosting catwalk shows at the 4 day long event which will be held this year at the Saatchi Gallery.
Whilst catwalk shows are not new to the event – the usual format is trend presentations featuring a variety of brands – this season’s offering however, will allow visitors to get an authentic fashion-insider experience with an in-depth look at the participating designer’s collections.
In addition the BFC have also announced a series of talks which will be held over the weekend hosted by an array of industry figures from designers Nicholas Kirkwood and Charlotte Dellal to Premier Models founder Carole White.
There will of course also be the usual shopping opportunities that London Fashion Weekend has become famous for.