‘Paranormal Activity 3’ scares up huge $54M debut

'Paranormal Activity 3' scares up huge $54M debut

Paranormal Activity 3 proved there’s definitely still a lot of life left in the franchise by opening to an estimated $54 million this weekend. Besides marking a significant improvement over Paranormal Activity 2’s $40.7 million, it also topped last year’s Jackass 3D to claim a new record for highest Fall opening ever (September and October). Unfortunately, The Three Musketeers, Johnny English Reborn and The Mighty Macs all missed modest targets, and as a result the weekend fell a bit short of the same frame last year.

Aside from setting the Fall record, Paranormal Activity 3 also bested its predecessor to take the top opening ever for a pure horror movie. For a slightly less impressive metric, the horror three-quel’s earnings were incredibly front-loaded: its Friday box office represented 48.6 percent of its opening weekend gross, which ranks ninth all-time. It was a slight improvement over Paranormal Activity 2’s 49.4 percent, at least. Distributor Paramount Pictures reports that the audience was 54 percent female and 53 percent under 25 years old (down from Paranormal Activity 2’s 60 percent). A CinemaScore is not currently available.

After leading for the past two weekends, Real Steel eased just 31 percent to an estimated $11.3 million. That brings the robot boxing movie’s 17-day total to a respectable $67.2 million. Footloose took the third spot and dipped a light 30 percent to $10.9 million. That’s an excellent hold for a movie targeted at teenage audiences, and it’s a notable improvement over nearly all comparable titles including the entire Step Up series, Stomp the Yard, and Save the Last Dance. Through 10 days in theaters, the remake has earned $30.9 million.

The Three Musketeers debuted in fourth place with an estimated $8.8 million. That’s off from Fall adventure movies like The Legend of Zorro ($16.3 million) and Sky Captain and the World of Tomorrow ($15.6 million), and it was even a bit behind 2001’s The Musketeer ($10.3 million). The movie was presented in 3D at over 2,400 locations, and screenings in the format accounted for roughly 55 percent of the weekend gross. A Summit spokesperson reported that the audience was split evenly between men and women, and was 64 percent over the age of 25. The Three Musketeers earned an okay “B” CinemaScore.

1. “Paranormal Activity 3,” $54 million. ($26 million international.)
2. “Real Steel,” $11.3 million. ($18.5 million international.)
3. “Footloose,” $10.85 million.
4. “The Three Musketeers,” $8.8 million. ($17.1 million international.)
5. “The Ides of March,” $4.9 million.
6. “Dolphin Tale,” $4.2 million.
7. “Moneyball,” $4.05 million.
8. “Johnny English Reborn,” $3.8 million. ($13.5 million international.)
9. “The Thing,” $3.1 million.
10. “50/50,” $2.8 million.

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