‘The Help’ Works It Over Labor Day
The Help stayed in charge for the third weekend in a row, remaining the saving grace of a moribund close to Summer 2011. Down only two percent from last weekend, the drama earned an estimated $14.2 million, lifting its total to $118.6 million in 26 days. For the four-day Labor Day weekend, Walt Disney Pictures projected The Help at $18 million. The last movie to hold the top spot for three weekends was Inception.
Among the modest beginnings, The Debt was the only remotely impressive. Second, the thriller collected an estimated $ 9.7 million on nearly 1,900 screens at 1,826 sites, nearly three-quarters of The American on the same weekend last year and won 11.6 million dollars since it began Wednesday. Distributor Focus Features note that the debt has been mainly to people over 30 years, and that the public was near equally distributed between the sexes.
Horror movies duels, Apollo 18 and Shark Night 3D, were just $ 60,000 apart in their estimates, but both were bloodless. Apollo grabbed 8.70 million in 3328 locations near one screen, while Shark packed $ 8.64 million on about 4100 screens in 2806 locations. Shark is about 2500 test sites in 3D, and they accounted for 86 percent of its business.
Apollo had the lowest yet for a launch “found film” horror film, while Shark bite was not even as big as the diminutive Piranha 3D $ 10.1 million since last summer. The demographics were 57 percent of men and 56 percent under 25 for Apollo (according to the distributor The Weinstein Company), and 52 percent to 57 percent of women and under 25 for Shark (as Relativity Media).
Rise of the Planet of the Apes completed the Top Five, generating an estimated $ 7.8 million. Restarting ape fell only 12 percent and rallied $ 160 million in 31 days. Stop by 29 percent, Colombiana slipped to sixth place with an estimated $ 7.4 million and made $ 22 million in ten days.
Our idiot brother fared better (down 26 percent) than other second weekend survivals, but the comedy was still insignificant with an estimated $ 5.2 million for a total of $ 15.4 million in ten days. Do not be afraid of the dark fell further into oblivion, the collapse of 42 percent to an estimated 4.9 million settlement for a $ 16.4 million in ten days.
Meanwhile, the tragedy of September golf day in Utopia was a failure with an estimated $ 1.2 million at 561 locations in its infancy, and the re-deployment of Cars 2 impasse. Following Pixar took in an estimated $ 1.1 million sites in 2043, compared to Toy Story 3 is $ 1.9 million re-development on the same weekend last year. With 188.6 million dollars in 73 days, Cars 2 will be the first Pixar film since A Bug’s Life does not reach $ 200 million, and it’s also less crowded in the film business again by a wide margin.